January 17, 2007

You are currently browsing the daily archive for January 17, 2007.

Movie Titles | Not Just More Of The Same

January 17, 2007 in Movie Branding, Movie Marketing, Movie Titles | No comments

According to a recent article in the Journal of Consumer Research, movie audiences will pick a sequel with its own title (e.g. the hypothetical Daredevil: Taking It To The Streets) over one with simply a number appended (Daredevil 2).  The UCLA | Wharton research team concluded that moviegoers are seeking some sort of clue that the follow-on isn’t just a retread.  In other words, they want more than a familiar premise and engaging characters; they want a new story. LINK