http://www.brentscarcliff.com/blog Entertainment | Movies | TV | Music | Books | Sports Sun, 02 Mar 2008 16:37:08 +0000 http://wordpress.org/?v=2.3.1 en http://www.brentscarcliff.com/blog/2007/01/movie-titles-not-just-more-of-the-same/ http://www.brentscarcliff.com/blog/2007/01/movie-titles-not-just-more-of-the-same/#comments Wed, 17 Jan 2007 18:22:16 +0000 Brent http://www.brentscarcliff.com/blog/2007/01/movie-titles-not-just-more-of-the-same/ According to a recent article in the Journal of Consumer Research, movie audiences will pick a sequel with its own title (e.g. the hypothetical Daredevil: Taking It To The Streets) over one with simply a number appended (Daredevil 2).  The UCLA | Wharton research team concluded that moviegoers are seeking some sort of clue that the follow-on isn’t just a retread.  In other words, they want more than a familiar premise and engaging characters; they want a new story. LINK

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