‹ Movie Titles | The Best Ever  •  The Academy Awards | Best Picture Of The Year ›

TV Network Branding | Chiller

January 21, 2007 in Television Branding | No comments

According to Variety, NBC Universal is set to launch a new digital cable network (a cabler, in Variety-speak) devoted to horror-themed programming. Dubbed Chiller, the new channel will be headed by Dan Harrison (who also oversees the Sleuth mystery channel) and will feature such properties as Alfred Hitchcock Presents, Tales From The Crypt, The Shining, and Psycho.

I like the name. A “chiller” is of course to horror what a “thriller” is to action-suspense; they’re both good old-fashioned Hollywood slang for the thrills and chills genres. It’s nice to see the networks finally moving away from the descriptive (CNN, TNN, The Movie Channel, The History Channel, and so on) and towards the evocative (Spike, Sleuth, etc.); evocative names usually make for much stronger brands. LINK

You must be logged in to post a comment.