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	<title>Let's Talk Story &#187; 2007 &#187; February &#187; 03</title>
	<link>http://www.brentscarcliff.com/blog</link>
	<description>Entertainment &#124; Movies &#124; TV &#124; Music &#124; Books &#124; Sports</description>
	<pubDate>Sun, 02 Mar 2008 16:37:08 +0000</pubDate>
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		<title>Movie Marketing &#124; Buyer Beware</title>
		<link>http://www.brentscarcliff.com/blog/2007/02/movie-marketing-buyer-beware/</link>
		<comments>http://www.brentscarcliff.com/blog/2007/02/movie-marketing-buyer-beware/#comments</comments>
		<pubDate>Sat, 03 Feb 2007 21:20:24 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
		
		<category><![CDATA[Movie Branding]]></category>

		<category><![CDATA[Movie Marketing]]></category>

		<guid isPermaLink="false">http://www.brentscarcliff.com/blog/2007/02/13/</guid>
		<description><![CDATA[Mediabistro.com contributor Susan Self pulls back the curtain to reveal the secrets to promoting a really bad DVD. Her first trick of the trade? Revise history!
Since DVD&#8217;s are an incredibly lucrative product, the studios will buy up cheaply-priced, understandably forgotten films from the 80&#8217;s and 90s and dump them back on the market under assumed names. These box [...]]]></description>
			<content:encoded><![CDATA[<p><a title="mediabistro.com" href="http://mediabistro.com/" target="_blank">Mediabistro.com</a> contributor Susan Self pulls back the curtain to reveal the secrets to promoting a really bad DVD. Her first trick of the trade? Revise history!</p>
<blockquote><p>Since DVD&#8217;s are an incredibly lucrative product, the studios will buy up cheaply-priced, understandably forgotten films from the 80&#8217;s and 90s and dump them back on the market under assumed names. These box office bombs are &#8216;refreshed&#8217; with a new title, a new tagline, and most important, new box designs. It doesn&#8217;t matter what the movie is really about &#8212; starving orphans in Bombay, the vanishing rainforest &#8212; the default low-budget indie film box art remains the same: boobs and a gun.</p></blockquote>
<p>It&#8217;s not pretty, but it is Hollywood. <a title="How To Sell An Awful Film" href="http://mediabistro.com/articles/cache/a9455.asp" target="_blank">LINK</a></p>
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