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Movie Marketing | Buyer Beware

February 3, 2007 in Movie Branding, Movie Marketing | No comments

Mediabistro.com contributor Susan Self pulls back the curtain to reveal the secrets to promoting a really bad DVD. Her first trick of the trade? Revise history!

Since DVD’s are an incredibly lucrative product, the studios will buy up cheaply-priced, understandably forgotten films from the 80’s and 90s and dump them back on the market under assumed names. These box office bombs are ‘refreshed’ with a new title, a new tagline, and most important, new box designs. It doesn’t matter what the movie is really about — starving orphans in Bombay, the vanishing rainforest — the default low-budget indie film box art remains the same: boobs and a gun.

It’s not pretty, but it is Hollywood. LINK

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