http://www.brentscarcliff.com/blog Entertainment | Movies | TV | Music | Books | Sports Sun, 02 Mar 2008 16:37:08 +0000 http://wordpress.org/?v=2.3.1 en http://www.brentscarcliff.com/blog/2007/03/sports-branding-manchester-united/ http://www.brentscarcliff.com/blog/2007/03/sports-branding-manchester-united/#comments Sat, 31 Mar 2007 16:51:52 +0000 Brent http://www.brentscarcliff.com/blog/2007/03/sports-branding-manchester-united/ The Independent has a great story on the branding strategy of Manchester United, one of the world’s premiere football (soccer) clubs. United’s chief executive, David Gill, has recruited Lee Daley of Saatchi & Saatchi to more effectively compete with the likes of rival powerhouse Real Madrid.

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