Sports Branding | Manchester United

Recent Articles

• Sports Branding | Jerry Buss On The Lakers

  March 2, 2008 in Sports Branding

  Jerry Buss on the Lakers and Los Angeles: "One of the first things I tried to do when I bought the team was to make it an identification for this city, like Motown in Detroit,"…

• Entertainment Branding | The Beauty Of Enchanted

  January 7, 2008 in Entertainment Branding

  Like many couples, my wife and I have a deal; we take turns picking which movie we're going to see next. I usually look for an action-adventure; she typically chooses a romantic comedy. As luck would have…

• Theme Park Branding | Harry Potter And The Matter Of Britain

  June 30, 2007 in Book Marketing, Destination Branding, Movie Marketing, Theme Park Branding

  If, like me, you're both a theme park and a Harry Potter fan, you've already heard that Universal Orlando, in a major coup, has won the right to recreate the Harry Potter experience. Debuting in…

• Movie Marketing | Live Free Or Die Hard

  May 28, 2007 in Movie Branding, Movie Marketing

  The New York Times has a strong story on the marketing strategy behind the impending release of Live Free or Die Hard, the fourth installment in the…

• Sports Branding | In Defense Of Robert Horry

  May 17, 2007 in Sports Branding, Sports Marketing

  I'm a lifelong Lakers fan, coming of age in the Showtime era of Earvin "Magic" Johnson, James "Big Game James " Worthy, and Kareem "Cap" Abdul-Jabbar. More recently I savored the Threepeat of Shaq and…