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Sports Branding | Jerry Buss On The Lakers

March 2, 2008 in Sports Branding | No comments

Jerry Buss on the Lakers and Los Angeles:

“One of the first things I tried to do when I bought the team was to make it an identification for this city, like Motown in Detroit,” he says. “I try to keep that identification alive. I’m a real Angeleno. I want us to be part of the community.”

 ”Los Angeles is about diversity, and so are the Lakers,” he says. 

Via The Los Angeles Times