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	<title>Let's Talk Story &#187; Destination Branding</title>
	<link>http://www.brentscarcliff.com/blog</link>
	<description>Entertainment &#124; Movies &#124; TV &#124; Music &#124; Books &#124; Sports</description>
	<pubDate>Sun, 02 Mar 2008 16:37:08 +0000</pubDate>
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		<title>Theme Park Branding &#124; Harry Potter And The Matter Of Britain</title>
		<link>http://www.brentscarcliff.com/blog/2007/06/theme-park-branding-harry-potter-and-the-matter-of-britain/</link>
		<comments>http://www.brentscarcliff.com/blog/2007/06/theme-park-branding-harry-potter-and-the-matter-of-britain/#comments</comments>
		<pubDate>Sat, 30 Jun 2007 22:01:56 +0000</pubDate>
		<dc:creator>Brent</dc:creator>
		
		<category><![CDATA[Book Marketing]]></category>

		<category><![CDATA[Destination Branding]]></category>

		<category><![CDATA[Movie Marketing]]></category>

		<category><![CDATA[Theme Park Branding]]></category>

		<guid isPermaLink="false">http://www.brentscarcliff.com/blog/2007/06/theme-park-branding-harry-potter-and-the-matter-of-britain/</guid>
		<description><![CDATA[If, like me, you&#8217;re both a theme park and a Harry Potter fan, you&#8217;ve already heard that Universal Orlando, in a major coup, has won the right to recreate the Harry Potter experience. Debuting in 2009, &#8220;The Wizarding World of Harry Potter&#8221; will become the new anchor of Universal&#8217;s underrated Islands of Adventure theme park. [...]]]></description>
			<content:encoded><![CDATA[<p>If, like me, you&#8217;re both a theme park and a Harry Potter fan, you&#8217;ve already heard that Universal Orlando, in a major coup, has won the right to recreate the Harry Potter experience. Debuting in 2009, <a href="http://www.universalorlando.com/harrypotter/index.html">&#8220;The Wizarding World of Harry Potter&#8221;</a> will become the new anchor of Universal&#8217;s underrated Islands of Adventure theme park. Watch out, Disney!</p>
<p>I think of even greater interest is the possibility of author J.K. Rowling authorizing the construction of the British version of her world. The possibilities are intriguing, to say the least.</p>
<p>Imagine turning one of London&#8217;s many shopping streets (like <a href="http://www.cityoflondon.gov.uk/Corporation/our_services/markets/leadenhall.htm">Leadenhall</a>, which plays the part in the film version) into a genuine Diagon Alley. From that starting point think of boarding the Knight Bus for a trip to the real King&#8217;s Cross Station, where an authentic recreation of the famed Hogwarts Express is waiting on Platform 9 and 3/4. While you&#8217;re being whisked north to Yorkshire, dream of ending your journey at Hogwarts, where the Sorting Hat will assign you to your &#8220;house&#8221;, and you&#8217;ll be free to explore the many and varied &#8220;attractions&#8221; of both the castle itself and the surrounding countryside.</p>
<p>Could it be done poorly? Of course. But could it be done extraordinarily well? I think so, and not for an inordinate amount of money.</p>
<p>What would such a development mean for the British tourism industry, particulary the north of England? You only have to consider what (improbably) &#8220;The Lord of the Rings&#8221; has done for New Zealand to get excited about the prospect.</p>
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