Category Archives: Sports Branding

Sports Branding | Jerry Buss On The Lakers

Posted on March 2, 2008 by Brent

Jerry Buss on the Lakers and Los Angeles: “One of the first things I tried to do when I bought the team was to make it an identification for this city, like Motown in Detroit,” he says. “I try to … Continue reading →

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Sports Branding | In Defense Of Robert Horry

Posted on May 17, 2007 by Brent

I’m a lifelong Lakers fan, coming of age in the Showtime era of Earvin “Magic” Johnson, James “Big Game James ” Worthy, and Kareem “Cap” Abdul-Jabbar. More recently I savored the Threepeat of Shaq and Kobe, but my favorite Laker … Continue reading →

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Sports Branding | Manchester United

Posted on March 31, 2007 by Brent

The Independent has a great story on the branding strategy of Manchester United, one of the world’s premiere football (soccer) clubs. United’s chief executive, David Gill, has recruited Lee Daley of Saatchi & Saatchi to more effectively compete with the … Continue reading →

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Sports Branding | The Storybook Ending

Posted on February 4, 2007 by Brent

I think of myself as your average American sports fan.  I follow the ups and downs of the Lakers religiously (ever since the glory days of the Magic-Bird wars). I attend the odd Dodgers, Angels, or Clippers game. I coach my son’s basketball … Continue reading →

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