Category Archives: Sports Marketing

I’m a lifelong Lakers fan, coming of age in the Showtime era of Earvin “Magic” Johnson, James “Big Game James ” Worthy, and Kareem “Cap” Abdul-Jabbar. More recently I savored the Threepeat of Shaq and Kobe, but my favorite Laker … Continue reading →

The Independent has a great story on the branding strategy of Manchester United, one of the world’s premiere football (soccer) clubs. United’s chief executive, David Gill, has recruited Lee Daley of Saatchi & Saatchi to more effectively compete with the … Continue reading →