Let's Talk Story » Television Branding http://www.brentscarcliff.com/blog Entertainment | Movies | TV | Music | Books | Sports Sun, 02 Mar 2008 16:37:08 +0000 http://wordpress.org/?v=2.3.1 en TV Network Branding | Chiller http://www.brentscarcliff.com/blog/2007/01/tv-network-branding-chiller/ http://www.brentscarcliff.com/blog/2007/01/tv-network-branding-chiller/#comments Sun, 21 Jan 2007 22:21:53 +0000 Brent http://www.brentscarcliff.com/blog/2007/01/tv-network-branding-chiller/ According to Variety, NBC Universal is set to launch a new digital cable network (a cabler, in Variety-speak) devoted to horror-themed programming. Dubbed Chiller, the new channel will be headed by Dan Harrison (who also oversees the Sleuth mystery channel) and will feature such properties as Alfred Hitchcock Presents, Tales From The Crypt, The Shining, and Psycho.

I like the name. A “chiller” is of course to horror what a “thriller” is to action-suspense; they’re both good old-fashioned Hollywood slang for the thrills and chills genres. It’s nice to see the networks finally moving away from the descriptive (CNN, TNN, The Movie Channel, The History Channel, and so on) and towards the evocative (Spike, Sleuth, etc.); evocative names usually make for much stronger brands. LINK

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