{"id":15,"date":"2007-02-04T16:33:00","date_gmt":"2007-02-04T16:33:00","guid":{"rendered":"http:\/\/www.brentscarcliff.com\/blog\/2007\/02\/sports-branding-the-storybook-ending\/"},"modified":"2014-07-08T09:49:50","modified_gmt":"2014-07-08T16:49:50","slug":"the-storybook-ending","status":"publish","type":"post","link":"https:\/\/www.brentscarcliff.com\/blog\/the-storybook-ending\/","title":{"rendered":"The Storybook Ending"},"content":{"rendered":"<p>I think of myself as your average American sports fan.\u00a0 I follow the ups and downs of the Lakers religiously (ever since the glory days of the Magic-Bird wars). I attend the\u00a0odd Dodgers, Angels, or Clippers game. I coach\u00a0my son&#8217;s\u00a0basketball and soccer teams. And I usually catch a few televised games on the weekend. As I wait for today&#8217;s Super Bowl festivities to begin (just\u00a0wishing for a\u00a0close game and some great ads), I can&#8217;t help think of the greatest football game in recent memory &#8212; Boise State vs. Oklahoma in this year&#8217;s Fiesta Bowl.<\/p>\n<p>It literally had all the elements of a great story. The David vs. Goliath build-up. The early hope-against-hope of a nearly unthinkable upset. The sudden turn of fortune, making you think all was lost. A rookie coach who wasn&#8217;t afraid to actually use every play in his playbook. The breathtaking comeback. And, of course, a\u00a0true fairytale ending &#8212; running back Ian Johnson winning the big game and proposing to his girlfriend, Boise State cheerleader Chrissy Popadics. If it\u00a0had merely been a movie, the critics would say it was unbelievable.<\/p>\n<p>If you&#8217;re not a sports fan, those are the moments we hope for, and it&#8217;s something no other form of entertainment can give us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think of myself as your average American sports fan.\u00a0 I follow the ups and downs of the Lakers religiously (ever since the glory days of the Magic-Bird wars). I attend the\u00a0odd Dodgers, Angels, or Clippers game. I coach\u00a0my son&#8217;s\u00a0basketball and soccer teams. And I usually catch a few televised games on the weekend. As &hellip; <a href=\"https:\/\/www.brentscarcliff.com\/blog\/the-storybook-ending\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Storybook Ending<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-sports-writer"],"_links":{"self":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":1,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions\/74"}],"wp:attachment":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}