{"id":18,"date":"2007-03-31T16:51:52","date_gmt":"2007-03-31T16:51:52","guid":{"rendered":"http:\/\/www.brentscarcliff.com\/blog\/2007\/03\/sports-branding-manchester-united\/"},"modified":"2014-07-08T09:49:20","modified_gmt":"2014-07-08T16:49:20","slug":"the-manchester-united-football-brand","status":"publish","type":"post","link":"https:\/\/www.brentscarcliff.com\/blog\/the-manchester-united-football-brand\/","title":{"rendered":"The Manchester United Football Brand"},"content":{"rendered":"<p><a title=\"The Independent\" href=\"http:\/\/news.independent.co.uk\/\" target=\"_blank\">The Independent<\/a> has a great <a title=\"Football Clubs Are Brands\" href=\"http:\/\/news.independent.co.uk\/media\/article2303474.ece\" target=\"_blank\">story<\/a> on the branding strategy of Manchester United, one of the world&#8217;s premiere football (soccer) clubs. United&#8217;s chief executive, David Gill, has recruited Lee Daley of Saatchi &#038; Saatchi to more effectively compete with the likes of rival powerhouse Real Madrid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Independent has a great story on the branding strategy of Manchester United, one of the world&#8217;s premiere football (soccer) clubs. United&#8217;s chief executive, David Gill, has recruited Lee Daley of Saatchi &#038; Saatchi to more effectively compete with the likes of rival powerhouse Real Madrid.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-sports-writer"],"_links":{"self":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":1,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/posts\/18\/revisions\/73"}],"wp:attachment":[{"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brentscarcliff.com\/blog\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}