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March 31, 2007 in Sports Branding, Sports Marketing | No comments
The Independent has a great story on the branding strategy of Manchester United, one of the world’s premiere football (soccer) clubs. United’s chief executive, David Gill, has recruited Lee Daley of Saatchi & Saatchi to more effectively compete with the likes of rival powerhouse Real Madrid.
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March 2, 2008 in Sports Branding
Jerry Buss on the Lakers and Los Angeles: "One of the first things I tried to do when I bought the team was to make it an identification for this city, like Motown in Detroit,"…
January 7, 2008 in Entertainment Branding
Like many couples, my wife and I have a deal; we take turns picking which movie we're going to see next. I usually look for an action-adventure; she typically chooses a romantic comedy. As luck would have…
June 30, 2007 in Book Marketing, Destination Branding, Movie Marketing, Theme Park Branding
If, like me, you're both a theme park and a Harry Potter fan, you've already heard that Universal Orlando, in a major coup, has won the right to recreate the Harry Potter experience. Debuting in…
May 28, 2007 in Movie Branding, Movie Marketing
The New York Times has a strong story on the marketing strategy behind the impending release of Live Free or Die Hard, the fourth installment in the…
May 17, 2007 in Sports Branding, Sports Marketing
I'm a lifelong Lakers fan, coming of age in the Showtime era of Earvin "Magic" Johnson, James "Big Game James " Worthy, and Kareem "Cap" Abdul-Jabbar. More recently I savored the Threepeat of Shaq and…
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