The Independent has a great story on the branding strategy of Manchester United, one of the world’s premiere football (soccer) clubs. United’s chief executive, David Gill, has recruited Lee Daley of Saatchi & Saatchi to more effectively compete with the likes of rival powerhouse Real Madrid.
March 31, 2007
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Sports Branding | Manchester United
March 31, 2007 in Sports Branding, Sports Marketing | No comments

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